Who Owns Black Rifle Coffee? Black Rifle Coffee Company History
Black Rifle Coffee Company (BRCC) is a coffee company based in Salt Lake City, Utah, founded in December 2014 by former Green Beret Evan Hafer. The company gained national attention in 2017 when it pledged to hire 10,000 veterans as a response to Starbucks’s pledge to hire 10,000 refugees. The company specializes in its online, direct-to-consumer coffee subscription service and has seen significant growth, with over 100,000 subscribers as of 2020. In addition to online sales, BRCC has physical coffee shops in several states. BRCC is a veteran-owned and operated company with a strong mission to serve the veteran community and support the military.
Key Takeaways:
- Black Rifle Coffee Company was founded by Evan Hafer, a former Green Beret, in December 2014.
- The company gained national attention by pledging to hire 10,000 veterans as a response to Starbucks’s pledge to hire 10,000 refugees.
- BRCC specializes in its online, direct-to-consumer coffee subscription service and has over 100,000 subscribers.
- BRCC is a veteran-owned and operated company with a strong mission to serve the veteran community and support the military.
- In addition to online sales, BRCC has physical coffee shops in several states.
Black Rifle Coffee Company Overview
Black Rifle Coffee Company (BRCC) is a publicly traded company in the retail industry. With a commitment to supporting veterans and the military community, the company has gained popularity for its high-quality coffee products. Operating under the ticker symbol BRCC on the NYSE, Black Rifle Coffee Company offers a diverse range of products, including coffee, clothing, and mugs.
One of the key drivers of the company’s success is its direct-to-consumer coffee subscription service. With a significant presence in the online market, Black Rifle Coffee Company has cultivated a loyal customer base of over 100,000 subscribers. In addition to its online operations, the company operates physical coffee shops across multiple states, providing a unique and immersive experience for coffee enthusiasts.
Black Rifle Coffee Company’s commitment to quality extends beyond its products. The company maintains partnerships with various stores and distributors, ensuring widespread availability of its coffee and merchandise. Through strategic alliances and collaborations, Black Rifle Coffee Company has established itself as a prominent player in the industry.
At the core of Black Rifle Coffee Company’s brand identity is its dedication to supporting veterans and the military. By actively involving the veteran community in every aspect of the business, the company aims to make a positive impact on the lives of those who have served. This strong sense of purpose has resonated with customers, making Black Rifle Coffee Company a leader in the market.
With a focus on quality, authenticity, and social impact, Black Rifle Coffee Company has become a powerhouse in the coffee industry. Whether enjoyed through their subscription service, purchased from their physical stores, or found in partnering retail locations, Black Rifle Coffee Company products consistently deliver a premium coffee experience.
Founders of Black Rifle Coffee Company
The success of Black Rifle Coffee Company can be attributed to its dedicated and passionate founders. Evan Hafer, Mat Best, Tom Davin, Richard Ryan, Jarred Taylor, Andy Stumpf, and Dennis Adams came together to create a brand that not only delivers exceptional coffee but also supports veterans and the military community.
Evan Hafer, a former Green Beret, played a crucial role in establishing the company and has been instrumental in its growth and success. His military background and deep knowledge of coffee helped shape the vision and values of Black Rifle Coffee Company.
Each founder of Black Rifle Coffee Company shares a profound love for coffee and a strong commitment to supporting those who have served their country. Through their collective efforts, they have built a brand that resonates with a wide audience and reflects their core values.
Growth and Expansion of Black Rifle Coffee Company
Since its founding in 2014, Black Rifle Coffee Company has experienced remarkable growth and expansion. The company’s journey began with selling small volumes of coffee through a friend’s apparel website, but it quickly evolved into establishing its own brand and website. Today, Black Rifle Coffee Company has become a leading player in the coffee industry, known for its high-quality products and commitment to supporting veterans and the military community.
The company’s growth can be largely attributed to its online, direct-to-consumer coffee subscription service. With over 100,000 subscribers as of 2020, Black Rifle Coffee Company has built a loyal customer base that appreciates the convenience and quality of its coffee.
However, the company’s expansion didn’t stop at virtual success. Black Rifle Coffee Company has also established physical coffee shops in several states, including Utah, Texas, Florida, Oklahoma, Georgia, Montana, and Tennessee. These brick-and-mortar locations provide customers with a unique and immersive coffee experience, allowing them to engage with the brand in person.
In addition to its own coffee shops, Black Rifle Coffee Company has strategically partnered with firing ranges, 5.11 Tactical stores, and Bass Pro Shops to further expand its reach. By distributing its products through these trusted and established outlets, the company has been able to tap into new customer bases and gain wider exposure.
Overall, Black Rifle Coffee Company’s growth and expansion highlight its ability to adapt to the changing coffee market and meet the demands of coffee enthusiasts across the United States. With a strong online presence, physical locations, and strategic partnerships, the company continues to make its mark in the industry.
Canadian Expansion and Roasting Facility
In 2017, Black Rifle Coffee Company embarked on an exciting venture, expanding its operations into Canada. The company established a division in Alberta, with CEO Darren Weeks at the helm. This strategic move allowed Black Rifle Coffee Company to tap into the Canadian market, reaching a broader international audience and further solidifying its presence in the coffee industry.
Recognizing the growing demand for its products, Black Rifle Coffee Company made a significant investment in 2018. The company opened a state-of-the-art coffee roasting facility in Manchester, Tennessee, with a staggering $6 million investment. This cutting-edge facility has been instrumental in meeting the increasing demand for Black Rifle Coffee Company’s high-quality coffee blends and supporting its expansion efforts.
The New Roasting Facility in Manchester, Tennessee
“Our new roasting facility is a testament to our commitment to delivering exceptional coffee to our customers. With the latest roasting technology and a team of skilled artisans, we can ensure that every batch of Black Rifle Coffee meets our rigorous standards of quality and flavor.”
The roasting facility in Manchester, Tennessee, boasts state-of-the-art equipment and cutting-edge technology. Black Rifle Coffee Company’s team of dedicated professionals leverage their expertise to ensure that every batch of coffee is meticulously roasted to perfection. From sourcing premium coffee beans from around the world to the careful crafting of distinct blends, the facility upholds the company’s commitment to delivering exceptional coffee experiences.
The investment made in the roasting facility reflects Black Rifle Coffee Company’s unwavering dedication to providing its customers with the finest coffee products. The facility not only supports the company’s expansion into new markets but also serves as a testament to its pursuit of excellence in every cup.
| Key Highlights | Benefits |
|---|---|
| Innovative Roasting Technology | Consistently delivers exceptional flavor profiles |
| Skilled Artisan Roasters | Ensure meticulous attention to detail in every batch |
| Premium Coffee Sourcing | Hand-selected beans from around the world |
| Quality Assurance | Strict adherence to stringent quality control measures |
Black Rifle Coffee Company’s roasting facility is not only a testament to its commitment to quality but also serves as a beacon of innovation in the coffee industry. With this state-of-the-art facility, the company is poised to continue its expansion and deliver unparalleled coffee experiences to enthusiasts around the world.
Political Stance and Public Image
Black Rifle Coffee Company has gained attention for its conservative politics and support for veterans, the military, and law enforcement. The company maintains a pro-military, pro-gun, and pro-police image, aligning itself with conservative values.
Black Rifle Coffee Company has publicly supported the politics of former US President Donald Trump and has been endorsed by conservative figures like Sean Hannity and Donald Trump Jr.
“We believe in empowering and supporting those who have served our country and defended our freedoms.” – Black Rifle Coffee Company
However, the company has also faced controversies and has attempted to distance itself from far-right associations. It aims to project a positive and inclusive image while standing by its conservative values.
Black Rifle Coffee Company’s political stance and public image reflect its commitment to supporting the military community and its conservative values.
Marketing Strategies and Sponsorships
Black Rifle Coffee Company employs a variety of marketing strategies to effectively promote its brand and products. One notable campaign was launched in response to Starbucks’s commitment to hire 10,000 refugees. In contrast, Black Rifle Coffee Company pledged to hire 10,000 veterans, emphasizing its unwavering support for those who have served in the military.
The company’s marketing efforts extend beyond traditional channels, as it maintains a strong presence on social media platforms such as YouTube and podcasts. Through engaging content, Black Rifle Coffee Company connects with its audience, fostering brand loyalty and increasing visibility.
Furthermore, the company leverages sponsorships to expand its reach and gain exposure to a wider audience. Black Rifle Coffee Company sponsors NASCAR drivers and athletes in other sports, forming strategic partnerships that help amplify the brand and generate increased brand awareness.
These sponsorships, alongside targeted marketing campaigns, enable Black Rifle Coffee Company to effectively promote its products and values, reinforcing its commitment to supporting veterans and the military community.
Nonprofit Initiatives and Support
Black Rifle Coffee Company is committed to giving back to the community and supporting causes that align with its mission. The company has established the BRCC Fund, a nonprofit organization dedicated to serving and defending the principles of the country while providing assistance to veterans, first responders, and their families. Through this fund, Black Rifle Coffee Company offers support to various initiatives that prioritize the well-being and empowerment of those who have served.
The BRCC Fund extends its support to active-duty members by donating coffee, offering a small taste of comfort and gratitude to those serving our country. The company also pledges its commitment to the broader military and first responder community, ensuring that their sacrifices and contributions are recognized and celebrated.
The nonprofit initiatives of Black Rifle Coffee Company are a testament to the brand’s core values and its unwavering dedication to serving the veteran community and supporting those who risk their lives for our safety. By empowering individuals through initiatives and providing tangible support, Black Rifle Coffee Company continues to make a positive impact and champion the causes that matter most.
Going Public and Future Plans
In 2021, Black Rifle Coffee Company merged with SilverBox Engaged Merger Corporation, a special-purpose acquisition company (SPAC), to raise funds for expansion and to go public. The merger was completed in February 2022, with the company now being publicly traded on NYSE. Going public has provided capital to support Black Rifle Coffee Company’s continued growth, allowing for the expansion of its direct-to-consumer business, product line, distribution, and physical locations. The company aims to continue its mission of serving coffee and culture to those who love America.
| Benefits of Going Public | Future Plans |
|---|---|
| Access to capital for expansion | Further growth of direct-to-consumer business |
| Increased brand visibility and credibility | Expansion of product line |
| Enhanced investor and shareholder confidence | Expansion of distribution channels |
| Opportunities for strategic partnerships and acquisitions | Expansion of physical locations |
Benefits of Going Public
- Access to capital for expansion
- Increased brand visibility and credibility
- Enhanced investor and shareholder confidence
- Opportunities for strategic partnerships and acquisitions
Future Plans
- Further growth of direct-to-consumer business
- Expansion of product line
- Expansion of distribution channels
- Expansion of physical locations
“Going public has provided the necessary capital and resources for Black Rifle Coffee Company to continue its mission of serving coffee and culture to those who love America. With plans to expand its direct-to-consumer business, product line, distribution, and physical locations, the company is well-positioned to reach new heights in the coffee market.”
Black Rifle Coffee Products and Varieties
Black Rifle Coffee Company offers a wide range of coffee products to suit every coffee lover’s taste and preference. Whether you prefer the rich aroma of whole bean coffee or the convenience of ready-to-drink options, Black Rifle Coffee Company has something for everyone.
Elevate Your Coffee Experience
Black Rifle Coffee Company takes pride in sourcing the finest coffee beans from around the world. Each bean is meticulously roasted to perfection, ensuring a delicious and flavorful brew every time you make a cup. The company’s dedication to quality is reflected in its diverse selection of coffee varieties.
Explore Flavorful Blends
Among the popular coffee varieties offered by Black Rifle Coffee Company is Gunship. This light roast blend is known for its delicate floral aromas and smooth finish, providing a delightful and refreshing coffee experience. For those who prefer a bolder taste, Just Black is a medium roast with robust and bold tasting notes that will awaken your senses.
Merchandise and Accessories
Black Rifle Coffee Company not only offers exceptional coffee but also a range of merchandise and accessories that reflect the brand’s values and style. From stylish mugs and tumblers to clothing and gear, you can showcase your love for Black Rifle Coffee wherever you go.
No matter which coffee product or variety you choose, Black Rifle Coffee Company aims to provide you with a memorable coffee experience. With their commitment to quality and support for veterans and the military community, Black Rifle Coffee Company is not just a coffee brand, but a lifestyle.
Community Engagement and Social Impact
Black Rifle Coffee Company is deeply committed to community engagement and has a significant social impact through its wide range of initiatives. One of the company’s key focuses is supporting veterans, active-duty military personnel, and first responders. Through employment opportunities, donations, and training support, Black Rifle Coffee Company strives to make a positive difference in the lives of those who serve and protect our country.
Alongside its direct support, Black Rifle Coffee Company also utilizes its online presence to engage with the community. The company runs Coffee or Die Magazine, a platform that provides educational, entertaining, and informative content. It covers topics related to military service, veterans’ issues, and American values, creating a space where people can connect, learn, and share their experiences.
Furthermore, Black Rifle Coffee Company leverages its social media channels to strengthen its community engagement. By sharing inspiring stories, promoting discussions, and fostering a sense of camaraderie, the company brings people together and encourages a positive and supportive environment.
“At Black Rifle Coffee Company, we believe in the power of community. Our goal is to not only provide exceptional coffee but also to create a platform and a space where like-minded individuals can come together, share their stories, and support each other.”
Through its community engagement efforts, Black Rifle Coffee Company embodies its commitment to American values, unity, and supporting those who have served our nation. By actively engaging with its community and making a meaningful social impact, the company continues to build a strong brand identity rooted in its core mission of service and support.
Black Rifle Coffee Company Community Engagement Programs:
- Employment opportunities for veterans and active-duty military personnel.
- Donations to organizations supporting veterans, first responders, and their families.
- Training and support programs for veterans transitioning into civilian life.
- Coffee or Die Magazine – an online platform providing educational and informative content.
- Engagement on social media channels to foster community and support.
Community Engagement Impact:
| Impact Areas | Examples |
|---|---|
| Veteran Support | Providing employment opportunities, supporting veteran-centric organizations |
| Active-Duty Military Support | Donations, sponsorships, and partnerships with military-focused initiatives |
| First Responder Support | Supporting organizations dedicated to the well-being of first responders |
| Online Community Building | Engaging with followers, promoting discussions, sharing inspiring content |
Black Rifle Coffee Company’s community engagement programs and social impact initiatives demonstrate its unwavering commitment to supporting those who have served and sacrificed for our country. Through employment opportunities, donations, and the creation of online platforms, the company actively engages with its community and fosters a culture of support, unity, and appreciation.
Personal Experience and Recommendation
Having had the opportunity to try Black Rifle Coffee Company’s products, I can confidently say that they deliver an exceptional coffee experience. The quality of their coffee is evident in every sip, with distinct flavors that are both rich and smooth. Each cup is a testament to the company’s commitment to craftsmanship and the pursuit of excellence.
What sets Black Rifle Coffee Company apart is not just their exceptional coffee, but also their profound mission and dedication to supporting our veterans and the military community. As a coffee lover, it warms my heart to know that every purchase contributes to making a positive social impact. Their unwavering support for those who serve our country is truly commendable.
Based on my personal experience, I wholeheartedly recommend Black Rifle Coffee Company to fellow coffee enthusiasts who seek both great-tasting coffee and a brand that aligns with their values. Whether you choose their whole bean, ground, or ready-to-drink options, you can trust that each cup represents the passion and dedication of a company that honors our veterans and stands for something meaningful.
FAQ
Who owns Black Rifle Coffee?
Black Rifle Coffee Company was founded by Evan Hafer, Mat Best, Tom Davin, Richard Ryan, Jarred Taylor, Andy Stumpf, and Dennis Adams.
What is the history of Black Rifle Coffee Company?
Black Rifle Coffee Company was founded in December 2014 by former Green Beret Evan Hafer. Since then, it has experienced significant growth and has become a well-known brand in the coffee industry.
What is the overview of Black Rifle Coffee Company?
Black Rifle Coffee Company is a publicly traded coffee company that specializes in its online, direct-to-consumer coffee subscription service. It also operates physical coffee shops in several states and offers a range of products including coffee, clothing, and mugs.
Who are the founders of Black Rifle Coffee Company?
The founders of Black Rifle Coffee Company are Evan Hafer, Mat Best, Tom Davin, Richard Ryan, Jarred Taylor, Andy Stumpf, and Dennis Adams.
How has Black Rifle Coffee Company grown and expanded?
Since its founding in 2014, Black Rifle Coffee Company has experienced remarkable growth and expansion. The company has grown from selling small volumes of coffee to establishing its own brand and website. It has also expanded its reach through its online, direct-to-consumer coffee subscription service and physical coffee shops in multiple states.
How did Black Rifle Coffee Company expand into Canada and establish a roasting facility?
In 2017, Black Rifle Coffee Company expanded into Canada with a division based in Alberta. In 2018, the company opened a new coffee roasting facility in Manchester, Tennessee, as part of its expansion efforts.
What is the political stance and public image of Black Rifle Coffee Company?
Black Rifle Coffee Company maintains a pro-military, pro-gun, and pro-police image, aligning itself with conservative values. The company has supported the politics of former US President Donald Trump and has been endorsed by conservative figures. However, it has also attempted to distance itself from far-right associations.
What marketing strategies and sponsorships does Black Rifle Coffee Company use?
Black Rifle Coffee Company uses various marketing strategies to promote its brand and products. It has launched advertising campaigns, maintains a strong social media presence, sponsors NASCAR drivers and athletes in other sports, and leverages partnerships to increase brand visibility.
What nonprofit initiatives and support does Black Rifle Coffee Company provide?
Black Rifle Coffee Company has established the BRCC Fund, a nonprofit organization dedicated to serving and defending the principles of the country while supporting veterans, first responders, and their families. Through this fund, the company provides support to various initiatives and causes aligned with its mission.
How did Black Rifle Coffee Company go public and what are its future plans?
Black Rifle Coffee Company merged with SilverBox Engaged Merger Corporation, a special-purpose acquisition company, to go public. Going public has provided capital to support the company’s continued growth and expansion. The company aims to expand its direct-to-consumer business, product line, distribution, and physical locations.
What products and varieties does Black Rifle Coffee Company offer?
Black Rifle Coffee Company offers a variety of coffee products, including whole bean, ground, and ready-to-drink options. The company is known for its high-quality coffee sourced from around the world and offers a range of flavorful blends, such as Gunship and Just Black.
How does Black Rifle Coffee Company engage with its community and create social impact?
Black Rifle Coffee Company actively engages with its community and supports veterans, active-duty military, and first responders through employment opportunities, donations, and training support. The company also has a strong online presence and provides educational, entertaining, and informative content.
What is your personal experience and recommendation of Black Rifle Coffee Company?
Based on personal experience, I highly recommend Black Rifle Coffee Company. The coffee is of high quality, with distinct flavors and smoothness. The company’s mission, brand values, and dedication to supporting veterans and the military community make it a brand worth supporting for coffee lovers.
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